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Ensuring Promotional Effectiveness
There is often confusion with many liquor retailers between the terms 'marketing' and 'promotions'. Too often marketing is seen as simply another word for promotions. In this dynamic module, marketing is fully explained and explored so that all retailers will obtain a far greater understanding of their market base and their ability for increase in their market.
Case studies are used to assist with further individual skill levels and all participants will leave with sales boosting ideas ready for implementation. Retailers must attempt to see their business from a customer's perspective, yet after only months in business we often lose that skill and develop '4 wall syndrome'.
This module will assist all liquor retailers with a re-examination of their business and all the components of business image on which our customers are assessing us. Perception rules customer behaviour!
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